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Introduction to Mass Communication 2001: Media Literacy and CultureBy Stanley J. Baran
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This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
- Amazon Sales Rank: #6243664 in Books
- Brand: Brand: Mayfield Pub Co
- Published on: 2000-03
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 7.75" w x .75" l,
- Binding: Paperback
- 519 pages
- Used Book in Good Condition
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